Amazon Uses Touch Screen Manufacturer to Enhance Kindle

Amazon has a new trick up their sleeve to help enhance the user experience for their hugely popular Kindle reading device. It has been reported that Amazon has bought out the Touchco corporation. Touchco is in the business of touch screen technology.

To date, Amazon has not implemented touch screen technology into the Kindle reading device because of fears that it may affect the legibility of the words on the screen. However, Touchco has the advantage of transparency so screen clarity wouldn’t be affected.

The Amazon Kindle, released in November of 2007, has been wildly successful and was one of the most popular items sold on their website in 2009. It is estimated that by the end of 2010 Kindle sales will have hit $1 billion. Amazon has stated that since the release of the Kindle, more than 10% of book sales have been in digital format rather than paper.

This new development is most certainly an attempt by Amazon to stay competitive with the Apple Ipad, which has been estimated to sell 1.4 million Ipad Tablets in 2010. Touchco may also be able to give the Kindle a boost toward full color screen, which the Ipad comes equipped with. Touchco has yet to make any comment.