Advertisers and Users Bored With Facebook
Are you sick to death of Facebook? You’re in good company.
A new Reuters poll reveals that one in three people with a Facebook account are bored with Facebook.
Those polled described Facebook as “not relevant” or “not useful.”
Also, 80 percent of Facebook users have never bought a product or service because of an ad on the site. That could affect Facebook’s revenue potential if companies believe advertising on Facebook doesn’t help.
One of Facebook’s first investors, Sean Parker, went public in describing his cash cow as “boring.” Parker, now a billionaire, famously fell out with Facebook founder Mark Zukerberg outside of a nightclub in 2011. Parker was furious that digital music service Spotify had to include a Facebook log-in feature.
Parker complained this week about Facebook during a press conference to launch his own video-chat website, Airtime.
News that America is getting bored with Facebook is not going over well on Wall Street and is thought to contribute to the disappointing debut of Facebook on the stock market. Facebook makes its money by selling ads on its network.
Advertisers may start to pull away from Facebook as their customers do. General Motors is the first major client to curtail its Facebook advertising.
Are you getting bored with Facebook? Have you switched to a different social network like Google Plus?