Microsoft Wants A Bigger Piece Of The Search Engine Pie

It’s no secret that Google has a 64% market share in the search engine market. Yahoo has captured a little over 20% and Microsoft is bouncing along at under 9% market share. Microsoft is planning to change those statistics by pouring 80 to 100 million dollars into a new advertising campaign, which will promote a new improved search engine model. This model will provide groupings of search results that are better organized, so the user can find the information needed in less time. Microsoft is also creating a Yahoo partnership, which would focus on selling ads for each other and that could eat into some of Google’s action.

Online advertising as Google has repeatedly demonstrated can produce results. The company reported a 6% increase in revenues over last year, thanks to a focused online advertising campaign. Microsoft is on the verge of introducing their new advertising rich search engine business model, as well as the brand name of the service any day. The outcome of this heavyweight advertising match will not be apparent for quite some time, but Microsoft is dedicated to improving search results as well as improving their bottom line, so they have a mission.

Google has created a search engine that is an automatic response for some casual users and their loyalty will continue to keep the company on top, but there are other users who want to get information quickly because of business needs. The Microsoft name can have an impact on that group, if the advertising dollars are spent to attract those users.

Reader's Comments

1. 

   awesome google toolbar
2. Casey on 25 May 2009 2:04 pm
3. 

   Wow! That’s one talented girl!
4. Fignuts on 25 May 2009 2:43 pm
5. 

   gOOgle!
6. larry on 25 May 2009 2:58 pm
7. 

   i LOVE gOOgle
8. kaka on 25 May 2009 5:33 pm
9. 

   GA GA GOOGLE!
10. linton on 25 May 2009 5:45 pm
11. 

    MOOgle
12. Tank on 25 May 2009 5:45 pm
13. 

    am i an addict for knowing who that is?
14. bob on 25 May 2009 5:55 pm
15. 

    I’m not lOOking for this!
16. moo on 25 May 2009 6:14 pm
17. 

    No You don’t know what i’ve searching for. This is America and if you have a good product then it’s never your fault that people enjoy it. Some People get on Micorsoft for being great at software but then complain or get hurt when they get too big. They could have taken over google and Yahoo years ago but they choose not too. Don’t be fooled, you think Microsoft really gives a Ratz azz about anyone but Microsoft? Trust No One.
    866K
18. Fyuk-Yiu on 25 May 2009 6:17 pm
19. 

    gOOgle should be bOOble
20. Bill on 25 May 2009 9:06 pm
21. 

    Go Google, you got me and the rest of World spinning and we love it “google”

    Andrew
22. Andrew on 25 May 2009 9:28 pm
23. 

    That’s a nice font.
24. G( . ) ( . )gle on 25 May 2009 9:38 pm
25. 

    You guys are disgusting I get sick and tired of companies who exploit and use these women as sex objects how could you even lOOk at those big bouncy greasy jumbo jets.
26. Ben Franks on 25 May 2009 9:40 pm
27. 

    No, people did not get on MS for having great software and getting big. They got on MS for having crappy software and breaking the law.
28. Xenophon on 25 May 2009 9:47 pm
29. 

    Fyuk, did you forget that Microsoft tried to buy Yahoo last year but Yahoo wanted too much money?

    Who is the girl? She pretty hot.
30. TJ Spyke on 25 May 2009 10:09 pm
31. 

    anyone know who that girl is?

    been driving me crazy trying to remember her name
32. dt on 25 May 2009 10:45 pm